‘business’ Category
We want to pay you!
One of the golden rules of business is to make it easy for your customers to deal with you. This really is what we at Optimal Workshop are all about, I guess. I mean this both in terms of the… Read More »
Quantifying the value of UX design – the interactive infographic
I was raised to believe that when you lost time you could never get it back. Time’s pretty precious. It’s the currency we spend to get things done. Seems to me, more often than not, things end up taking more… Read More »
The New Zealand Innovators Awards 2012
Good news! We’re really excited to be finalists in the New Zealand Innovator Awards 2012 for our work building and commercialising Treejack. Many thanks to all our wonderful customers for your support and feedback over the past 3 years as… Read More »
UX in New Zealand with Richard Douglass
When we mention we’re headquartered in New Zealand, we typically get one of the following responses: 1. Lord of the Rings right? I heard it’s beautiful down there. (Yes, it is thanks) 2. Isn’t that like close to Australia? (Yes.… Read More »
Making (useful) information easy to find
Your job, and our job, is to make information easier to find. But is the stuff we’re making easier to find worthy of our users’ attention? The infographic below suggests that not finding what you want costs $1,200 per employee… Read More »