Posts in ‘business’

kiki1

User research and agile squadification at Trade Me

Hi, I’m Martin. I work as a UX researcher at Trade Me having left Optimal Experience (Optimal Workshop’s sister company) last year. For those of you who don’t know, Trade Me is New Zealand’s largest online auction site that also lists real estate to buy and rent, cars to buy, jobs listings, travel accommodation and quite a few other things besides. Over three…

Congratulations you guys! Optimal Experience joins PwC

Optimal Experience, our beloved user experience consultancy sister company, has been acquired by the multinational professional services firm PwC. Woohoo!

Thoughts on what made Matt Mullenweg’s talk so compelling

WordPress is big. Like, quite big. If the entire web was a five-story building, websites powered by WordPress would take over one whole floor and a cubicle or two on the next. And if Matt gets his way, that building is one day going to be topped by a giant, glowing W. At least, that’s the impression he gave last…

My realisations about intranets from attending Intranets2014

I have to admit, I had pretty low expectations for this intranets conference. I’m not even sure why. I should have stopped to think about it. It may have been a preconception that it would inadvertently end up being a big SharePoint tutorial. Or that intranets are boring. Anyway, whatever it was, I was wrong. Intranets are quite amazing. I…

User Testing — 7 ways to step up your freelance game

As a freelancer building websites, you’ve probably worked with clients who have resisted the idea of user testing. Read on to find out ways to bring user testing into the conversation from the start.

Auditing the IRS With Treejack

Every year, the date April 15th strikes dread into the hearts of red-blooded Americans everywhere. Yes, folks, it’s the only other certain thing in life, besides death; it’s Tax Day. To shine a bit of light on an otherwise depressing topic, I thought it would be interesting to see how the public-facing website of the U.S. Internal Revenue Service would…

Comparing Open and Hybrid Card Sorts with Tripadvisor.com

Millions of young people across the US and Canada are gearing up for the fun-filled week called Spring Break. Traditionally coeds flock to sun-drenched beach and tropical destinations, like Daytona Beach or Panama City, but others might be looking for slightly less overpopulated and more exotic locales, such as Egypt or Bali. Major travel sites like Expedia or Travelocity are…

Supporting the ‘Tame Taxonomy’ workshop

Our good friends Alberta Soranzo and Jessica DuVerneay are running a Taxonomy workshop for the Information Architecture Summit in sunny San Diego (26-30th March 2014). So let’s hear from the organizers themselves on what’s involved in the workshop. They also say some nice things about us. Thanks guys! The Right Tool for our IA Summit 2014 Workshop “Optimal Workshop sponsors…

‘Pay per survey’ plan now available

You’ve asked for it, and now you have it. If you have a survey to conduct and you’d like a fixed price per survey instead of subscription pricing you can now Pay Per Survey. This option is designed for those who: are sure they have a single survey to conduct and have no plans to iterate or repeat their survey in…

Optimal Workshop welcomes WebSort and PlainFrame users!

Today we have exciting and emotional news. Optimal Workshop has acquired WebSort and PlainFrame, two tools for card sorting and tree testing respectively. We’re really excited to be welcoming so many new users to Optimal Workshop on one day. Welcome! On Monday the 3rd of March, we will retire the WebSort and PlainFrame UIs—everyone will be upgraded to Optimal Workshop.…