Posts tagged ‘OptimalSort’

optimalsort sociological research

Card Sorting outside UX: How I use online card sorting for in-person sociological research

Card sorting has a well-established place in the humanities in disciplines like anthropology and sociology. Rick Moore, a doctoral candidate in sociology at the University of Chicago, explains how he’ll use online card sorting as part of his research into society and religion.

Behind the scenes of UX work on Trade Me’s CRM system

We love getting stuck into scary, hairy problems to make things better here at Trade Me. One challenge for us in particular is how best to navigate customer reaction to any change we make to the site, the app, the terms and conditions, and so on. Our customers are passionate both about the service we provide — an online auction…

Six ways to run closed card sorts like a boss

Closed card sorting is a versatile research technique with virtually limitless application, and we thought it was time someone sung its praises from the skies. So here’s a post that suggests a few ways you can use it to find out cool stuff about your customers, your teams, your products, and your ideas. A quick word on how closed card…

97 tags, 37 categories, 172 remote participants: How we’re taming our blog with card sorting

We’re taking you behind the scenes to show you how we’re improving our blog structure using open card sorting.

100s of resources, a discerning audience, and a brand new IA: How open card sorting saved the day

We’ve got lots of useful resources to share with the many hardworking school administrators in the USA and beyond, and we want to create a taxonomy that’s intuitive and easy to navigate. Here’s how open card sorting set us off in the right direction.

Baby, You Can Park My Car: A vehicular taxonomy mystery

I recently moved desks at work and found myself lucky enough to score a window seat (yay!). The view is a pleasure, but an extra joy was the research question it sparked in my mind within a few days of moving. My new desk overlooks a large open air car park (200+ spaces) in the heart of the busy Canberra CBD.…

Keeping it easy

We started this business to help you make things easy to find. User research is all about the insights. That’s the buzz we’re looking for. We make premium tools for information architecture professionals. Our tools are powerful and so this inherently involves a bit of complexity under the hood. Like you, our job is to hide unnecessary complexity. Generally we…

Card sorting Q&A discussion with Donna Spencer next Friday

Each month we host an hour long question and answer session with Donna Spencer, author of the book “Card Sorting: Defining Usable Categories“. This is an opportunity for you to bring your tricky questions to the (virtual) table and also share advice with other Optimal Workshop customers.  It’s free to join in the discussion and all you need is a…

Friends from competitors

Meeting our competitors at Websort