The sections features content on creating and running effective card sorts using OptimalSort. Read research stories, case studies, and see how others have used card sorting to solve real problems and get priceless insights into the minds of users and teams.

  • Behind the scenes of UX work on Trade Me’s CRM system
  • Martin is a Senior UX Designer at Trade Me, an auction site with 3 million+ members in New Zealand. He shares insights from their project to improve the user experience of the CRM system for their customer services team.
  • Tree testing and card sorting Yelp’s support content
  • We recently ran a study on Yelp's desktop website as part of a redesign exercise for an ebook, and our eye was caught by one of Yelp's support sites. We thought it would be fun — yes, fun — to run a tree test and an open card sort on the site's information architecture, and write about our objectiv
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