The sections features content on creating and running effective card sorts using OptimalSort. Read research stories, case studies, and see how others have used card sorting to solve real problems and get priceless insights into the minds of users and teams.

  • A snapshot of Optimal Workshop customers
  • Our User Research team recently invited a number of our users to complete a survey in order to develop a wider snapshot of how people use our tools. Read on for the results!
  • Behind the scenes of UX work on Trade Me’s CRM system
  • Martin is a Senior UX Designer at Trade Me, an auction site with 3 million+ members in New Zealand. He shares insights from their project to improve the user experience of the CRM system for their customer services team.
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