Posts tagged ‘chalkmark’

Thanksgiving, Chalkmark, and the biggest Turkey: Study findings

We created and ran a Chalkmark study with a Thanksgiving theme. Read the ridiculous key findings, participate in the fun study, or check out the live results.

Validating personas using Chalkmark

Recently we used simple Chalkmark surveys to gather data to refine the Optimal Workshop personas. While Chalkmark was never designed for this specific purpose, it worked well. We were able to test our ideas and develop new theories about how you all behave. Here is what we did. We developed theories about our personas. We segmented our database according to…

Picking the right tool for the job

Life as a UX professional is busy. One day you’re trawling through pages of content, then you’re doing wireframes, next you’re user testing and not to mention presenting results to clients. We built our tools to help our consultants work more effectively. We have been asked about when the best time is to use which tool. So here are our…

Have you experienced cute design?

One of the guys was installing Microsoft Office on his home notebook that he brought in today. The DVDs came in a fancy new plastic case with soft rounded corners. Its contents gracefully swivel out courtesy of an innovative corner hinge. The catch: you have to get it open first. Scissors? Teeth? Hammer? Just about everyone in the office had…

A trusty steed

A reflection on Optimal Workshop’s reliability challenges.