Hybrid card sorting

 New feature added to OptimalSort today: the Hybrid card sorting option. What’s does this new feature do? When creating a new survey in OptimalSort, you are asked to choose a card sort type in the ‘Categories’ tab. Before today, you only had two options to choose from; Open and Closed card sorting. Open card sorting allows participants to create and…

New features added to OptimalSort

Today, we released the new OptimalSort from the ‘bleeding edge’ to the public. ‘Bleeding edge’ is our beta platform for users to test our new designs and offer us valuable feedback. Why is it called the ‘bleeding edge’? Because testing on beta can sometimes be painful. Be a part of the Optimal Workshop future and email us if you want…

UX Resolutions (2014)

As New Year’s Day is nearly upon us, we decided to ask our beloved customer base (which is bursting with UX professionals) a simple question; ‘What are your aspirations for 2014?’ Let’s skip the ‘a fresh start…new beginnings’ content and jump straight onto what you peeps came here to read – UX resolutions. Throughout the coming year we hope to…

Hold the Mayo: Tree-testing the Mayo Clinic website

For World Usability Day 2013’s theme of healthcare, we continue our look at the findability of  prominent healthcare websites. This time we look at the world-famous Mayo Clinic: Just as we did for the World Health Organization (WHO), we ran a tree test of the Mayo Clinic’s website, to get a quick measure of the site’s organization and labeling. We…

Find WHO? Tree-testing the World Health Organization

The theme of World Usability Day 2013 is healthcare, so we thought it would be useful (and fun) to test the findability of a few prominent healthcare websites.   In this article, we’ll look at the results of a tree test on the website of the World Health Organization (WHO). While this is not a comprehensive study of the site’s…