Participant recruitment made easy and fast

Today we have an exciting new feature to announce. It’s probably the most requested feature of all time for us. And it’s finally here. You can now recruit survey participants through Optimal Workshop Cue applause and celebratory bells! No more haggling to get a banner on your homepage or a spot in a newsletter. No more gnashing of teeth as…

Meow! Check out these CATegories from our CatSort survey

We may not have discovered the secret to eternal youth, or a solution to climate change, or…well, anything of any value at all to anyone. But at least we’ve gained some insight into how people intuitively group cats. And that’s what you’re here to find out, right? We recently ran an OptimalSort cat pictures survey. For a card sort, any number of…

My realisations about intranets from attending Intranets2014

I have to admit, I had pretty low expectations for this intranets conference. I’m not even sure why. I should have stopped to think about it. It may have been a preconception that it would inadvertently end up being a big SharePoint tutorial. Or that intranets are boring. Anyway, whatever it was, I was wrong. Intranets are quite amazing. I…

User Testing — 7 ways to step up your freelance game

As a freelancer building websites, you’ve probably worked with clients who have resisted the idea of user testing. Read on to find out ways to bring user testing into the conversation from the start.

How to Spot and Destroy Evil Attractors in Your Tree (Part 1)

Dave O’Brien from Optimal Experience talks us through how to identify evil attractors in ours tree tests — and how we can fix them.