TV Interface testing with Chalkmark

Testing websites and intranets is a common practice when using the Optimal Workshop tools. But as you may know, we can apply these tools to places outside desktop computers, tablets and phones. To show you how we can expand the testing canvas into other mediums, I decided to use Chalkmark (first-click testing tool), to compare the TV Interfaces of three major…

Comparing Open and Hybrid Card Sorts with Tripadvisor.com

Millions of young people across the US and Canada are gearing up for the fun-filled week called Spring Break. Traditionally coeds flock to sun-drenched beach and tropical destinations, like Daytona Beach or Panama City, but others might be looking for slightly less overpopulated and more exotic locales, such as Egypt or Bali. Major travel sites like Expedia or Travelocity are…

Supporting the ‘Tame Taxonomy’ workshop

Our good friends Alberta Soranzo and Jessica DuVerneay are running a Taxonomy workshop for the Information Architecture Summit in sunny San Diego (26-30th March 2014). So let’s hear from the organizers themselves on what’s involved in the workshop. They also say some nice things about us. Thanks guys! The Right Tool for our IA Summit 2014 Workshop “Optimal Workshop sponsors…

First click test for Saint Patrick’s Day

For St. Patrick’s Day 2014, we decided to create a fun and quick first click test using Chalkmark. The objective was to test your geographical knowledge of Ireland and Optimal Workshop. We created 4 tasks and we promoted our survey on Twitter 3 days ago. We received 46 completed surveys. You can check out the live survey here if you…

‘Pay per survey’ plan now available

You’ve asked for it, and now you have it. If you have a survey to conduct and you’d like a fixed price per survey instead of subscription pricing you can now Pay Per Survey. This option is designed for those who: are sure they have a single survey to conduct and have no plans to iterate or repeat their survey in…

Optimal Workshop welcomes WebSort and PlainFrame users!

Today we have exciting and emotional news. Optimal Workshop has acquired WebSort and PlainFrame, two tools for card sorting and tree testing respectively. We’re really excited to be welcoming so many new users to Optimal Workshop on one day. Welcome! On Monday the 3rd of March, we will retire the WebSort and PlainFrame UIs—everyone will be upgraded to Optimal Workshop.…

Hybrid card sorting

 New feature added to OptimalSort today: the Hybrid card sorting option. What’s does this new feature do? When creating a new survey in OptimalSort, you are asked to choose a card sort type in the ‘Categories’ tab. Before today, you only had two options to choose from; Open and Closed card sorting. Open card sorting allows participants to create and…

New features added to OptimalSort

Today, we released the new OptimalSort from the ‘bleeding edge’ to the public. ‘Bleeding edge’ is our beta platform for users to test our new designs and offer us valuable feedback. Why is it called the ‘bleeding edge’? Because testing on beta can sometimes be painful. Be a part of the Optimal Workshop future and email us if you want…

UX Resolutions (2014)

As New Year’s Day is nearly upon us, we decided to ask our beloved customer base (which is bursting with UX professionals) a simple question; ‘What are your aspirations for 2014?’ Let’s skip the ‘a fresh start…new beginnings’ content and jump straight onto what you peeps came here to read – UX resolutions. Throughout the coming year we hope to…

Hold the Mayo: Tree-testing the Mayo Clinic website

For World Usability Day 2013’s theme of healthcare, we continue our look at the findability of  prominent healthcare websites. This time we look at the world-famous Mayo Clinic: Just as we did for the World Health Organization (WHO), we ran a tree test of the Mayo Clinic’s website, to get a quick measure of the site’s organization and labeling. We…