Sam Ng

UX Community and SaaS Marketing Ninja

I still remember the day we flicked the switch and released OptimalSort into the wild way back in 2007. It was an exhilarating and nerve racking moment in my life – would anyone actually use it? Does anyone else geek out to this stuff? Well, it turns out that a lot of people geek out to quantitative user research tools…

Validating personas using Chalkmark

Recently we used simple Chalkmark surveys to gather data to refine the Optimal Workshop personas. While Chalkmark was never designed for this specific purpose, it worked well. We were able to test our ideas and develop new theories about how you all behave. Here is what we did. We developed theories about our personas. We segmented our database according to…

Making (useful) information easy to find

Your job, and our job, is to make information easier to find. But is the stuff we’re making easier to find worthy of our users’ attention? The infographic below suggests that not finding what you want costs $1,200 per employee per year for UK businesses. While the accuracy of such statistics are debatable, it’s inspiring to be reminded that we…

Keeping it easy

We started this business to help you make things easy to find. User research is all about the insights. That’s the buzz we’re looking for. We make premium tools for information architecture professionals. Our tools are powerful and so this inherently involves a bit of complexity under the hood. Like you, our job is to hide unnecessary complexity. Generally we…

Leading by Design

Our office has been abuzz lately with talk about service design. Everyone fancies design and being design-led, but how do you actually create a design-led organisation? The crew over at Optimal Usability (our parent company) have done some thinking and have a few suggestions: