Author Archive Andrew Mayfield
Participant Experience Makeover
New OptimalSort! Over the past few months we have completely overhauled the participant experience for OptimalSort. Those in the know may have noticed that a beta version has been available for opt-in for a few months. Today I am excited… Read More »
How to pick cards for card sorting
People often ask about what to put on their cards to get the best results from a card sort with OptimalSort. We have some guidelines we use for our own card sorting activities. So here they are: Guidelines: Be consistent… Read More »
The Psychology of Survey Respondents
As Scott Smith wrote in his article “Why do People Participate as Respondents in a Survey?” there are several behavioural theories that underlie people’s decisions to respond to surveys. Here’s some of our thoughts about people’s motivations for responding to surveys.… Read More »
New: Tree Coverage Graph
You’re almost ready to test your IA. You’ve already done a little user research. You’ve brainstormed with your team and consulted a range of stakeholders. You’ve even reviewed your analytics and tried to derive what people were trying to achieve… Read More »
Tree testing won’t predict the impact of visual design and that’s the beauty of it.
By separating concerns and focusing our research we can be more confident in our decisions. By tree testing before moving onto visual design and content writing we can be sure of our taxonomy and content hierarchy saving us from unnecessary… Read More »