Andrew Mayfield

CEO at Optimal Workshop

  • CEO update: Always be building
  • Our CEO Andrew Mayfield waxes lyrical about the goings on at Optimal Workshop — things we've seen and what lies on the road ahead of us.
  • Does the first click really matter? Treejack says yes
  • A paper published in 2009 established a positive link between first clicks and task success in scenario-based user tests. We've followed this study up by analyzing data from millions of tree tests. Here's what we found.
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