Andrew Mayfield

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Congratulations you guys! Optimal Experience joins PwC

Optimal Experience, our beloved user experience consultancy sister company, has been acquired by the multinational professional services firm PwC. Woohoo!

My realisations about intranets from attending Intranets2014

I have to admit, I had pretty low expectations for this intranets conference. I’m not even sure why. I should have stopped to think about it. It may have been a preconception that it would inadvertently end up being a big SharePoint tutorial. Or that intranets are boring. Anyway, whatever it was, I was wrong. Intranets are quite amazing. I…

Optimal Workshop welcomes WebSort and PlainFrame users!

Today we have exciting and emotional news. Optimal Workshop has acquired WebSort and PlainFrame, two tools for card sorting and tree testing respectively. We’re really excited to be welcoming so many new users to Optimal Workshop on one day. Welcome! On Monday the 3rd of March, we will retire the WebSort and PlainFrame UIs—everyone will be upgraded to Optimal Workshop.…

The State of UX in South East Asia

Sam Ng, our beloved founder at Optimal Workshop and all around good guy has spent the past two or three years in South East Asia working with education technology, for-profit social enterprise, and not-for-profit initiatives. This follows his 5 years at Optimal Experience and 2 years setting up Optimal Workshop. So we thought he might have a few thoughts about…

Participant Experience Makeover

New OptimalSort! Over the past few months we have completely overhauled the participant experience for OptimalSort. Those in the know may have noticed that a beta version has been available for opt-in for a few months. Today I am excited to say that the shiny new OptimalSort is now out of beta. Runs on your tablet (no Flash required!) How…

How to pick cards for card sorting

People often ask about what to put on their cards to get the best results from a card sort with OptimalSort. We have some guidelines we use for our own card sorting activities. So here they are: Guidelines: Be consistent in the casing of the card labels It is quite common to see participants assume that card labels that have…

The Psychology of Survey Respondents

As Scott Smith wrote in his article “Why do People Participate as Respondents in a Survey?” there are several behavioural theories that underlie people’s decisions to respond to surveys. Here’s some of our thoughts about people’s motivations for responding to surveys. I’d love to take the time to do some real analysis on this topic, but for now please take it…

New: Tree Coverage Graph

You’re almost ready to test your IA. You’ve already done a little user research. You’ve brainstormed with your team and consulted a range of stakeholders. You’ve even reviewed your analytics and tried to derive what people were trying to achieve when they did what they did. Now that you’ve done all this and come up with a list of common…

Tree testing won’t predict the impact of visual design and that’s the beauty of it.

By separating concerns and focusing our research we can be more confident in our decisions. By tree testing before moving onto visual design and content writing we can be sure of our taxonomy and content hierarchy saving us from unnecessary meetings and expensive rework down the road. Tree testing won’t predict the impact of visual design; layout and colour will…

A case study: Heuristic review and tree test informs a redesign

Richard Douglass, principal of Ohio-based UX consultancy Improved Usability, has written a blog post about a recent site redesign project using Treejack. Excerpt: “…we were able to deliver a comprehensive set of findings 
and recommendations to help inform the redesign effort. By 
highlighting what worked well with the existing site, we were able to make recommendations for change without losing what…